Saltyface, the clean, vegan, and cruelty-free brand celebrated for high-performance, skin-first self-tanning products, is excited to announce its UK debut through its DTC website.
Since its inception, Saltyface has cultivated a loyal community by delivering a believable, radiant, sun-kissed look with nourishing skincare benefits—without compromise.
“From our formulations to our market expansions, every decision we make at Saltyface is intentional,” said David Menzel, Co-founder of Saltyface. “Expanding into the UK feels like a natural next step for a brand founded in Vancouver—a city that, like the UK, is known for its unpredictable, rainy weather. As we celebrate five years of building skincare that tans, this launch is a fitting milestone. Each formula is crafted to emulate a day in the sun – on demand – delivering a natural, healthy-looking glow without the sun exposure or the hassle.”
Developed with safe, skin-calming ingredients, Saltyface is suitable for all ages and skin types – including sensitive and acne-prone. The brand’s high-performance products focus on skin health while delivering natural, buildable tan results.
Saltyface’s effortless routine helps you feel like your summer self all year round, without sacrificing performance, ingredients, or sustainability.
Signature Saltyface Favorites:
Liquid Bronzer: A skincare-first concentrated tint infused with hyaluronic acid and niacinamide, designed to seamlessly fit into your daily skincare or makeup routine for an instant summer glow. Its universal, buildable formula is suitable for all skin tones. £32
Tanning Water: A lightweight, face-first self-tanner suitable for all skin types. Infused with aloe vera and cucumber extracts for a radiant, healthy glow. £36
Tanning Foam: A luxurious body tanning foam that develops gradually over 24 hours for a natural, progressive tan. Controls depth by showering after 4 hours for a light tan or 8 hours for a deeper glow. Does not transfer to clothes or sheets. £48
Freckle Paint: Natural-looking, long-lasting faux freckles that can be customized in size and depth. Easily washes off with makeup. £20
Saltyface’s suite of products will be available exclusively on its UK website, with prices ranging from £20 to £124.
About Saltyface
Saltyface offers clean, vegan, and cruelty-free self-tanning products that put skin health first without compromising on performance or sustainability. Their beginner-friendly, buildable formulas deliver a natural, believable glow suitable for all skin types. Whether you’re new to self-tanning or a seasoned pro, Saltyface’s award-winning lightweight formulas are designed to make tanning effortless and flawless. The brand is also dedicated to the planet, with upcycled manufacturing, recyclable packaging, and a commitment to environmental causes through 1% for the Planet.
About the Co-founders
Co-founders Bethany and David Menzel built Saltyface to capture the effortless feeling of a day in the sun—even when the weather isn’t cooperating. When Bethany couldn’t find a clean, high-quality self-tanner that fit seamlessly into her routine, she spent a year and a half developing what became its best-sellers: Tanning Water and Freckle Paint. Today the brand continues to create intentional, skin-first formulas that look like you—only sunnier.
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