When they discovered that more than 500,000 tonnes of coffee grounds that are consumed each year in the UK alone are sent to landfill, sibling co-founders Anna and Will decided to start collecting coffee from cafes across London and transforming them into beauty products.
Now stocked in 50+ countries, and with household retailers and beauty giants like Holland & Barrett and Ocado, their vast and rapidly growing product range spans an impressive 50+ upcycled ingredients.
UpCircle’s approach to circularity extends beyond their ingredients to their packaging, with their “Return, Refill, Reuse” scheme being described as “hands down one of the best” Marie Claire has seen. UpCircle has refilled over 100,000 pieces of packaging to date.
And now, experience skincare that speaks the language of your skin, delivering transformative results with every application. This new water-based serum from UpCircle contains an innovative biomimetic-tri peptide complex that boosts skin firmness, enhances skin resilience and provides an instant smoothing effect.
“It’s imperative to us that we continue to innovate with each and every product that we choose to bring to market, and this launch is no different. Not only does our serum upcycle not one but two skin-loving by-product ingredients, it also comes in refillable packaging and is bursting with active ingredients that each work hard to improve the overall appearance of your skin. This groundbreaking serum is as high performance as they come!” – Anna Brightman, co founder
Say hello to: UpCircle Peptide Serum with Upcycled Custard Apple + Prickly Pear – £24.99 / $30 / €29.99
WHAT IT DOES: This tri-peptide serum is formulated to stimulate collagen production, reducing the appearance of wrinkles. Using peptides also improves the efficacy of other skincare products, for better results overall.
HOW TO USE: Morning and night, apply a few drops to freshly washed, damp skin, massaging until fully absorbed. Use before moisturising and applying SPF.
INSPIRING, UPCYCLING, UPLIFTING: This peptide serum features upcycled custard apple, a skincare powerhouse that promotes a harmonious balance for the skin. It works wonders, soothing and enhancing your skin’s resilience. It’s also formulated with upcycled blood orange water which protects skin from environmental factors whilst simultaneously soothing skin.
CALL OUT INGREDIENTS: This peptide serum is infused with niacinamide to even skin tone, reduce the signs of ageing and hydrate skin for a more supple complexion.
PACKAGING: Glass bottle with rubber and plastic pipette. Like all UpCircle products, this serum is certified vegan, certified cruelty-free and certified plastic negative. UpCircle are a B Corp brand.
THE SCIENCY BIT!
In skincare, biomimetic tri-peptides are often formulated to resemble the peptides naturally present in the skin. By mimicking the behaviour of these endogenous peptides, biomimetic tri- peptides can interact with the skin in a way that is recognised and accepted by the body’s own systems.
This can lead to enhanced efficacy and compatibility, potentially resulting in improved skin health and appearance. The peptides in our serum boast high activity levels, ensuring results with minimal dosage.
Still to come: We’re awaiting clinical trial results for this product relating to elasticity and luminosity of skin and suitability for sensitive skin.
