From vitamin C to retinol, ingredient claims dominate the skincare space, often making the difference between people scrolling past a product and adding it to their basket.
Despite this increased noise around different ingredients, many Brits still struggle to make informed decisions when shopping for beauty products. In fact, a recent report revealed that 27% of Brits don’t research ingredients before buying beauty and haircare products, because they simply don’t know what to look for.
Interestingly, Absolute Collagen has noticed an increase in people trying to better understand the ingredients that are right for them, especially when it comes to hair concerns. Searches for ‘ingredients for hair growth’ are up by 22% and ‘vitamin E for hair loss’ has increased by 21% in the last year. From this, it’s clear that people are trying to better understand which ingredients are right for them, especially when it comes to their hair.
Fortunately, understanding which ingredients can improve your hair’s health doesn’t have to be complicated, Eva Proudman, trichologist at Absolute Collagen, explains:
“Investing in haircare products is one of the best things you can do for your hair’s health. While some labels might seem confusing at first, with complex or unfamiliar terms, knowing a handful of key ingredients can quickly simplify your search and make choosing the right product much easier.”
So, to help you cut through the noise and find what works, Eva Proudman at Absolute Collagen has shared four essential ingredients for healthy hair:

Vitamin C
Vitamin C is well-known for its skin benefits, supporting collagen production and acting as a powerful antioxidant. And these same benefits are true in your hair, as Vitamin C helps to stimulate hair growth and strengthen the strands from root to tip.
What’s more, it is also a vital factor in absorbing iron. This boosts circulation to your scalp, helping sufferers of brittle hair and hair loss achieve a healthier, fuller head of hair.
Vitamin E
Vitamin E, also known as Tocopherol, is great for those suffering from excess shedding or thinning hair.
That’s because this ingredient reduces oxidative stress, which occurs when pollution, UV rays, and even smoking, overwhelm your body’s defences. Over time, this stress on your defences can lead to damaged hair follicles and even hair loss in more serious cases.
By using Vitamin E to combat these external factors, you can prevent your hair from thinning, breaking and greying prematurely, keeping it fuller and healthy for longer.

Amino Acids
Amino acids are the building blocks of keratin, the protein that makes up your hair. They are an essential ingredient in boosting the strength and elasticity of your hair as well as supporting its natural growth cycle.
Look out for shampoo and conditioners containing collagen amino acids, as they are able to penetrate into the middle layer of the hair shaft to add volume and thickness over time.
Glycerin
Hair is one of the thirstiest cells in the body, and glycerin helps keep it hydrated and nourished by locking in moisture.
Acting as a magnet to external moisture, glycerin is able to pull water from the air to keep your hair soft, silky and hydrated all day long. Making it a particularly great ingredient for those with dry, damaged hair.
Glycerin also brings the added benefit of conditioning your scalp, reducing the likelihood of dry skin and dandruff.
To discover more about how to get thicker and healthier hair, head over to the Absolute Collagen blog. Alternatively, shop their collagen shampoo and conditioner to begin your healthy hair journey, today.



