Jo Irvingis a Holistic Empowerment and Transformation Coach, meditation teacher, and business mentor, helping entrepreneurs create aligned success without burnout.
With 25+ years as a business owner, she blends science-backed strategies with soulful practices to support personal and professional transformation.
A qualified 200-hour meditation teacher & expert in life and business coaching, Jo explains how EFT also known as tapping, changed her life, and how she now uses it with her clients to help calm their nervous system and combat stress and anxiety.
In 2018, EFT—also known as tapping—completely changed my life. After hitting extreme burnout in my hair business, I started experiencing debilitating anxiety and panic attacks that left me unable to function or live a normal life, for a short time. It was overwhelming, exhausting, and, at times, terrifying.
In my husband’s desperate search for help, he came across EFT, and from the moment I tried it, the effects were instant. I walked into my first session barely able to communicate, weighed down by fear and exhaustion. But by the time I left, I was giggling, chatty, and feeling lighter than I had in years. It gave me an overwhelming sense of just being present.

This experience changed everything for me. I knew I had to share this not just for my own healing journey, but to help my clients break free from the stress, fear, and limitations that hold them back.
What is EFT and How Does It Work?
EFT (Emotional Freedom Technique) is an energy-based practice that works on the body’s meridian lines—the same energy pathways used in acupuncture. By gently tapping on specific points on the face and body while focusing on an emotion, thought, or belief, EFT helps to release stuck energy and rewire the way we process stress and emotions.
The best part? It works fast. Our thoughts and emotions create energetic patterns in the body, and when we feel fear, anxiety, or self-doubt, that energy gets trapped. Tapping sends a calming signal to the nervous system, telling the body it’s safe to let go. That’s why you can go from feeling completely overwhelmed to calm and grounded in just a few minutes.
I’ve used EFT to help myself and my clients with everything from stress, self-doubt, and grief to fear of judgment and burnout. It’s simple, powerful, and once you learn it, you can use it anytime, anywhere to shift your mindset and energy.
Through coaching sessions, workshops, and retreats, EFT continues to transform lives by helping people release what no longer serves them. When the energy shifts, everything changes—creating a ripple effect of confidence, clarity, and ease that extends into every area of life. This powerful technique doesn’t just manage symptoms—it frees people to become the fullest expression of who they truly are.

ABOUT
Jo Irving is a Holistic Empowerment and Transformation Coach, meditation teacher, and business mentor, helping entrepreneurs, salon professionals, and leaders create aligned success without burnout. With 25+ years as a business owner, she blends science-backed strategies with soulful practices to support personal and professional transformation.
A sought-after speaker and coach, Jo has been featured in top industry publications and collaborates with global brands to redefine leadership, resilience, and success. She is the founder of The Loft, a salon and wellness space in Reigate. Passionate about energy alignment and sustainable growth, Jo helps clients unlock their potential, overcome limitations, and build businesses that truly reflect their values.
“After winning a Prince’s Trust Award and opening my first salon at 21, I went on to build several successful businesses in the hair industry, whilst raising my young family. I worked with industry powerhouses and around the world with my own business. Following a debilitating burnout in 2018, I transformed my path to focus on supporting other entrepreneurs in unlocking their full potential. I trained in mBIT, EFT, meditation, and multiple coaching modalities, and helped thousands of people through speaking engagements, courses, and retreats.
Now, as a Holistic Empowerment & Transformation Coach, I blend mindset work, energy practices, and business strategy to help creatives and entrepreneurs build aligned, fulfilling lives and businesses. I guide individuals and teams in overcoming burnout, breaking through limitations, and redefining success on their own terms, while also running a wellness space and salon in Reigate, Surrey.”



